CONTRIBUTE TO SUSTAINABLE DEVELOPMENT:

To this end, APIC provides intercultural management and participates in the operational realization of study, expertise, assessment, audit, educational, technological or digital transfer to Maghreb, Arab or African countries.

APIC is developing a network of qualified Euro-Maghrebian and African experts imbued with the local reality and the development challenges of the countries of origin.

PROMOTE RESPONSIBLE INVESTMENT:

APIC mobilizes experts expatriated abroad or repatriated to the country to target in cooperation offers and investment resources reliable projects that really meet the needs of beneficiary populations in the Maghreb and Africa, and contribute to their development and the effective improvement of their living conditions.

APIC advises public authorities and local authorities on international cooperation, and in the examination of files eligible for public or international funding for development, development and equipment studies and projects.

DEVELOPING FAIR TRADE:

APIC raises awareness by means of an adapted event, meetings and round tables targeted at European partners to the challenges of fair trade to pay the right price and to open European markets to Maghreb and African companies and products in accordance with the agreements signed.

APIC supports project leaders, entrepreneurs and investors in the different phases of the realization of their project from the feasibility study, to the introduction to decision makers, to the realization and to the integration.


OFFER A RELIABLE NEGOTIABLE EXPERTISE:

APIC offers you an à la carte service to assist you professionally and effectively on all aspects of the relational, administrative, technical, financial and fiscal engineering of the project in the various phases of design, implementation and maturation, negotiation and of conclusion.

APIC helps you access key decision-makers, achieve good communication, refine the negotiation strategy, optimize the quality of relationships, clarify objectives and choose experienced and operational partners.

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PUBLIC RELATIONS AND POSITIVE REPUTATION :

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APIC Public relations will manage and guide the perception and the positive impact of your business promotion in Morocco and African countries will help to attract new customers and strengthen the loyalty of existing customers.

APIC Well-planned PR strategies are powerful tools for business. Unlike marketing and advertising, PR takes advantage of unpaid communication channels such as local and regional media, the internet, business networks and community and customer relationships.

APIC PR involves communicating with your market to raise awareness of your business, build and manage your business's reputation and cultivate relationships with consumers. While marketing focuses on promoting actual products and services, public relations focuses on promoting awareness, attitudes and behaviour change.

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